Why Build Something People Search For?

Stop guessing what people want. Use real search data to build products that fulfill actual demand.

The Problem with Traditional Ideation

Coming up with business ideas is super tough. Most people fall into these traps:

• They love to think about brand new ideas and reinventing the wheel
• They look at existing projects and try to get inspiration
• They ask people what they want, but don't know how truthful the responses are

There's a better way: look at what people are already searching for.

The Power of Search Data

If you build something that people search for, you get access to magical raw data:

This data is incredibly valuable - so why aren't we using it more to build products?

Real-World Success

This isn't just theory. I worked at a startup that now does over $40M in annual recurring revenue, and one of their main growth strategies was exactly this: finding things people search for and building tools that fulfill that demand.

I've also personally used this strategy to make nearly $10,000 with a small side project that was really quite low effort - just applied the principle of building what people were searching for and putting content around that. It really does work and it's super sustainable: organic traffic, high intent users, and consistent growth.

Here's how it works: Build a good tool → Rank on Google → Get more visibility → Build authority → Attract more users → Grow sustainably.